Profile

“I have worked with Madge on a wide range of projects over a period of 15 years first as a colleague and then as a client. My reasons for selecting her consultancy lie in her solid reliability, tenacity, meticulous attention to detail and wide experience and knowledge of the marine management sector.  I have found her mix of professional competence unique, spanning business process analysis and design, pricing studies, acting as intelligent client for planners, surveyors and lawyers,  policy development, communication and public consultation. ”   Sally Ash, former Head of Boating, Canal & River Trust

Madge has extensive experience in the inland waterways sector, particularly in boating, moorings, leisure, public consultations and regeneration.  She has also project managed the development of website and online services, understanding all aspects from design and specification to development and testing.

Her consultancy draws in professionals with whom she has worked who have a shared philosophy about the waterways.  Recent and current work includes:

  • Feasibility assessments for potential residential mooring schemes, including one for a central London borough, consulting the PLA and local stake-holders, producing layouts, considering commerciality and supporting the planning pre-application enquiry.  An assessment for a residential mooring scheme for a housing association next to the Olympic Park is ongoing.
  • Reports on various public consultations by the Canal & River Trust (CRT) including the effectiveness of the national winter moorings system, proposed changes to mooring sites on the London canals and houseboat certificate changes.  Our advice led to customer service improvements.  Project management of early public consultations about the River Lee Mooring Management Plan.
  • Management of a national online survey and report into the demand for visitor moorings across London for the Olympics, plus management implications.
  • An independent review of the Port of London Authority’s River Works Licences for residential use.  This included comprehensive research of the London residential mooring market, review of other UK port and navigation authorities, an independent legal opinion, extensive stake-holder consultation and steering group, recommendations and an impact analysis.  The PLA adopted our recommendations.
  • Principal project management of the Canal & River Trust’s original website, covering design, specification and development of all aspects from online donations and volunteer applications to interactive maps.
  • Advice to Sail Greenwich Ltd on their proposals for a ‘pop-up marina’ for sailing yachts for the Olympics, covering the planning application, public consultation, management plan and risk assessment.
  • Advice to individual house-boaters in relation to their mooring licence from their landlord and a potential acquisition of the head licence from the landowner.
  • Advice to a rural landowner establishing leisure and residential moorings, including options for mooring fees, a draft mooring agreement and support with the planning application
  • Infrastructure review with Ian White Associates and Yachting Worldwide for a large dock-based marina, producing an asset management regime and an assessment of future costs and liabilities.
  • Market-based reviews of mooring fees for a range of sites in London including marinas and smaller ‘niche’ sites; also a comprehensive review of service charges.  She also undertook a rent review of land and residential moorings, including clarifying the rights of the different parties.
  • Assessment of CRT’s nationwide boat licence agents, including options development, cost-benefit analysis and recommendations.
  • Development of CRT’s visitor moorings for the Olympics on London’s canals and in Docklands, including a bespoke online booking system.
  • Review of CRT’s nationwide residential mooring sites, including each site’s facilities, location and planning status; this provided an overview for a national policy document and also a case-book of precedents to support applications for new mooring sites.
  • Moorings strategy and business plan for the Royal Borough of Kingston upon Thames and the Thames Landscape Strategy.
  • One of the principal contributors to the Association of Inland Navigation Authorities’ advisory document ‘Residential Use of Waterways.’

Prior to establishing her consultancy, Madge worked for the Canal & River Trust (formerly British Waterways) for 17 years and had a progressive and challenging career.

As a key member of the senior management team in London, she was responsible for a range of functions from tourism development, moorings business and customer service to regeneration and corporate affairs.

Later she became a project manager, leading specialist national projects including the establishment of CRTs new marinas development process, team and website, residential moorings policy, and mooring auction website.  She was also an expert witness at a successful appeal against planning enforcement at Ladies’ Bridge moorings.  She was then regeneration manager for London and the Lee Valley.