Waterways and water-spaces are the defining, appealing feature of a place – the essence of its character. Waterways connect people and places, supporting leisure, tourism and business.
We understand how waterways work. We can develop strategies to unlock their potential to increase visitors, boating activity, moorings and facilities, enhance hubs of activity, improve connections to waterside attractions, footpath networks, public transport, local facilities and link destinations and focal points along the waterways.
We can help with strategies for enhancing the use of waterways, water-spaces and towpaths, particularly:
- Waterspace strategies, corridor studies and action plans
- Waterway leisure and tourism strategies
- Mooring and boating services strategies
- Waterway-focused regeneration initiatives
Examples of our work
Moorings Strategy and Business Plan for the Royal Borough of Kingston upon Thames and the Thames Landscape Strategy
We produced a moorings strategy for Kingston’s waterfront, specifically visitor, leisure, residential, floating restaurant and trip boat moorings, making connections with relevant local plans/strategies and land use, researching demand and supply conditions and conducting stakeholder liaison. We produced a business plan which demonstrated commercial viability for the council who are now implementing some of the proposals.
Leisure and Tourism Strategy – London Canals *
Madge Bailey developed and delivered a leisure and tourism strategy for London’s canals with the aims of increasing visitor numbers, improving the offering and raising the profile. The strategy included support for waterway-based tourism businesses, a marketing and events programme and visitor facility improvements. A new forum was established for businesses to discuss operations, marketing and tourism development, along with a business frontage improvement grant.
Boating Strategy – London Canals *
Madge Bailey reviewed the provision of boater facilities across London, identifying improvements and “five star” visitor mooring and service points at strategic locations. She commissioned customer research into the extent and quality of boatyard provision in London which also informed the strategy.
Tourism Potential of the North Canal System in Calcutta for the West Bengal State Government *
Madge Bailey worked with two directors advising the West Bengal Infrastructure Development Corporation on the restoration and regeneration of the North Canal System in Calcutta for freight and transport. Madge identified and assessed the potential tourism opportunity of water-borne safaris and floating accommodation in the Sunderbans, with travel from Calcutta by water. The team concluded that the restoration project was feasible and met senior government officials.
The Mayor’s London Plan – Blue Ribbon Network *
Madge Bailey was a member of the cross-agency working group drafting the GLA’s the Blue Ribbon Network and led BW’s contributions. This ensured that the multi-functional use and future enhancement of London’s canals were recognised appropriately in the policy.
London’s Waterway Partnership – a £30million regeneration programme *
Madge Bailey worked alongside the London director to develop a vision, strategy and major programme of regeneration for London’s waterways, engaging strategic partners and securing £10 million SRB grant. Then playing a key role in its implementation, Madge built relationships with many private, public and voluntary sector partners, attended board meetings as an advisor and was on the projects appraisal panel. This programme achieved some major improvements to London’s waterways with projects relating to business, tourism, environment and community.
* Work undertaken whilst business development manager at British Waterways London